Creating a new survey

Create a survey to send to your respondents

When you want to create a new survey, navigate to 'Create' from the navigation bar on top of your screen. Here you can choose between two options:

  1. Survey templates - Select a template from our 'Survey templates' (these are customizable too)
  2. Create Survey - Create a survey from scratch

Survey templates

In the template gallery, you'll find surveys linked to different journey types (Hired, Rejected, Employee Engagement, etc.). Depending on your Starred agreement the template gallery shows you the available journey types. When you select a certain survey, you can preview the survey and add it directly to your account. You'll still be able to edit the example survey.

Creating your own survey

When you select 'Create survey', a pop-up appears where you can enter the title of your survey, select the language and the journey type you would like to link your survey to. Click on 'Create survey' next.


You will now be redirected to the survey composer:


Header text

To personalize the header, you can click on it to change the default text and you can add custom fields.

If you want to add the respondent's name or the company name you can add this by using: %firstName and/or %company (see the example below). Or you can use custom fields like @JobName to include the position the candidate has applied for.

Click on the 'Save button' when you're done editing.


Survey language(s)

Click on the current default language and select 'Language Settings'. Select the language(s) you'd like to add and click on 'Save'. For more information on creating multiple survey languages click here.

Note: Survey questions will not automatically be translated!

Background style

First, ensure that the background style you'd like to add has been added to your account in your Company Settings. When the background style has been added here, you are able to select the style from the dropdown menu and click on 'Save Changes' in the bottom right corner.

Advanced survey settings

In the Advanced survey settings, you will find extra settings related to your survey. For more information about all settings, click here.

Survey question types

To add questions to your survey, you can click 'Add Block'. You can add the questions one by one or you can choose to import an already existing block from another survey (Import from existing survey).

You can choose from 7 different types of questions:

  • Star Rating
  • Net Promoter Score
  • Customer Effort Score (Question type)
  • CES 2 (Statement type)
  • Yes/No question
  • Grades
  • Multiple choice
  • Open questions

Do you want to know more about these question types? Then click here!

Creating a question block

A question block is a group of questions that have the same format. Each question block needs to have a title and a description.


Block title
This is the general title of the question block. For example, if you wish to ask questions about different aspects of the application process, you would call this part “Application process”. The block title allows a max. of 45-50 characters depending on which characters are used (for example 'i' or 'W").

Block description
This is the description of the question block, where you can go more in depth about what you’re going to ask, to guide the respondent. The block description allows a max. of 200-250 characters.

Adding survey questions

When you've added a question block with its title and description, you can now build up the block bit by bit:

  • Depending on the question type, you can add up to five questions per block.
  • Every question can be added one by one by filling in the question title and question description.

Question title
This is where you indicate the theme of the actual question. The question title can be max. of 50-75 characters long.

Question description
In the description you can elaborate a bit more on the actual question. To allow you to be as specific as possible, the question description can go up to 200-250 characters.

Please see below an example of a question block:


The respondent will view it like this:


A question block can have up to 5 questions, but of course you can have less than five. Do you want to use less than five questions per block? No problem! Just erase the words 'Example' or leave the definition and hover box blank.

In case you'd like to add an extra question to the question grid (with a max of 5), just click on the Add question.

Now you are able to add all your other question blocks by repeating the previous steps. You can add a maximum of 6 question blocks per survey.

Do you want to adjust the order of your questions? Then click on the small icon with four arrows next to the question to drag & drop.


:star: Tips & Tricks

  • You can customize your surveys by adding custom fields to your question blocks.

If you have any questions or if you need any help with setting up your survey questions, feel free to reach out to our Support Team.