Starred Benchmark

Starred provides awesome insights into benchmark data, such as NPS results and response rate.

In this article, you will find an explanation of all the insights that you can find on your dashboard and we'll go through some of the actions you can perform to compare your company results to the benchmark data.

Global account data

At first, you will see an overview of what happened in the last 30 days:

  • Surveys sent: here you can find the number of survey invitations sent
  • Response rate: the percentage of respondents that responded to your survey invitation
    ** Comments: The total number of comments received

The percentages below each value, (with a green or red arrow), show if this value has increased or decreased in comparison to the previous month.

Candidate experience

This overview shows your total NPS by journey type compared to the Starred benchmark to help you understand your company’s NPS development over the selected time period. Your NPS is in green while the Starred benchmark NPS is in blue.


Benchmark Filters

With the filters, you can dive deeper in the data by comparing your results with those of other companies of your same size and sector or that are located in a specific region.


You can filter the benchmark NPS on:


  • All
  • EMEA: all countries in Europe, the Middle East, and Africa
  • AMER: all counties in North, Central, and South America

Company Size

  • All
  • 1-10 employees
  • 11-50 employees
  • 51-100 employees
  • 101-200 employees
  • 201-500 employees
  • 501-1,000 employees
  • 1,001-5,000 employees
  • 5,001-10,000 employees
  • more than 10,000 employees


  • Energy
  • Materials
  • Industrials
  • Consumer Discretionary
  • Consumer Staples
  • Health Care
  • Financials
  • Information Technology
  • Communication Services
  • Utilities
  • Real Estate

Date Range

  • last month (1M)
  • last 3 months (3M)
  • last 6 months (6m)
  • last 12 months (12M)

Make sure that your Company Profile section in Starred is always updated. This way, the benchmark will be even more precise.

How is it calculated?

We capture the NPS scores of different companies (Starred customers) for different journey types and combine them into a unique report. We first calculate the average NPS of every single company on Starred. Then we calculate the total average NPS, which is an average of each company's NPS where each company counts equally.

The companies are then categorized according to the data entered in the Company Profile section in Starred.


Make sure to keep this information always updated. If you are not sure to which industry you belong to, have a look at this article.

Please note:
In case there is an exclamation mark on the graph, then that means that there are not enough responses. For a company to participate in a benchmark it is required to have 20 or more responses per journey type
We only show a benchmark NPS per journey type when there are at least 5 or more companies included (with at least 20 responses)

Please note:

  • The company data is updated every 15 minutes
  • The benchmark data is updated around every 5 hours