Step 1: Personalize your account
You can easily personalize your account by adding personal details and style to it.
Click on your photo on the top right of your screen. By clicking on Show profile you can add personal details and company details to your profile.
If your company is already active on Starred you can easily gain access to your corporate page by clicking on Select company, below your profile picture.
- Adjust the Thank you page that the customers see after they have submitted their feedback;
- Add your own company address. This address is shown at the bottom of the invitation to customers.
Average duration: 5 minutes.
Step 2: The right survey
After personalizing your account, you will enter the Starred Forms section. We understand that every business is different and that one size fits all surveys will not lead to the best results. Therefore, you have the possibility to fully customize your survey as long as it meets the Starred promise: One page, that’s it!. In this blog you can find tips on how to make an ideal survey - it’s highly recommended reading!
In addition, we have our own SurveyStore where you can find ready-made surveys for different purposes. You can add these surveys directly in to your account and if desired, you can also easily adapt these.
Average duration: 5 to 30 minutes
Step 3: Inviting the customer
After you finished the survey, you are ready to invite customers for feedback! Go to the section Forms and click on Invite, at the right of the desired form. No worries, nobody’s invited yet! It allows you to adjust the invitation text to your preferences. Just click in the text and you can remove, add or change text.
We recommend that you import the customer contacts in Starred via a CSV file. This way, you can invite a large group of customers at once, but still keep it personal. An example of a CSV:
Firstname, Lastname, and Emailaddress are standard columns. However, you can choose to add other characteristics such as the characteristics shown in the example. This way you can afterwards filter the results by any property (detailed explanation here).
In addition, it allows you to personalize the invitation even more by typing ‘@’ in the invitation and then select the property you prefer.
Having trouble creating a CSV file? We have placed an example in Google Sheets. Go to File in the upper left corner and make a copy or download the file as .CSV.
Done? Now you are all set to invite your customers for feedback! Just click on Send and your invitations are sent.
A little reassurance: The first few times that you send out invitations we will do a quick check to make sure everything is set before the invitations actually go to your customers!
- Do you want to use the invitation more than once? You can save the invitation as a template!
- Read tips on how to invite successfully.
Average duration: 5 to 10 minutes
Result: Receiving feedback
After you have sent the invitations, you can monitor them on the Forms screen at Invitations.
Here you will find the following statistics:
From now on you will receive the feedback. You will be notified by e-mail when a feedback form is completed.
If you send large batches this is probably less desirable. We recommend you to go to your mailing preferences and uncheck 'new feedback', so the e-mail notifications are switched off.
We will still send you a ‘fire fighting alert’ when very negative feedback is given by a customer. This way you can immediately take action and recover the relationship with the customer in time before it’s too late.