Composing your invitation text

Learn how to create an invitation text and save it as a template

Whether you choose to invite your contacts manually or your surveys are being automated through Starred Connect, you will need an invitation text. This is the text that will be written in the email that your contacts receive.

The only situations where your respondents will not see an invitation text is if you invite them through a link or if you are using a subdomain, because, in that case, they will simply click on a link they have received from you.

Let's take a look at our invitation text composer. This is where you can edit your invitation text and preview it to make sure it looks exactly how you want!

To access it, you have to pretend you're going to send out a survey. To do that, follow these steps:

Select 'Create' from the navigation bar > 'Survey overview'


Select a survey > Click on 'Invite'


Select 'Compose message' in the lower-left corner (see example below). You will now be redirected to the next step where you can compose the invitation email.


When clicking on Compose message a default 'Example' template is shown, which you are free to use or edit to your liking. If you choose to edit the template, which we recommend to make it more personal and increase your response rate, remember to save it so you can use it again.

To save your template, click on the floppy disk icon at the top of the page. Any time you make changes to the template that you wish to save you have to remember to click on the floppy disk icon.


If you rather save it as a new template and leave the Example untouched, click on 'Save as new template' on top. A window will pop up where you can give your template a name and select the language of the template.


Whether you choose to edit an existing template or create a new one, the most important part is the content!

We have written a very comprehensive article packed by tips and tricks and best practices to write the most effective invitation text. Check it out here.

It's also possible to add one of your survey questions to your invitation. You can select the question you'd like to embed from the drop down menu right underneath your text:


Note: We recommend adding the NPS question to the invitation text. Clicking on an NPS score in the invitation will redirect your respondent to the rest of the survey. The benefit of adding a question to your invitation is that when your respondent only answers this NPS question, Starred already captured the NPS score for you! For more information on NPS auto-capture have a look at this article.

If you decide not to add one of your survey questions to your invitation, you can select the Default 'Give feedback' button.


It's also possible to edit the 'Give feedback' text within this button to further customize your invitation.

You might have noticed that there are several other settings and features in the invitation composer, like the possibility to schedule your survey or to set a reminder.


We'll touch on them in the next article.