Choosing question types

Choose the questions you want for your survey

Here you will find more information about the different question types you can add to your survey.

Star rating

A star rating grid consists of four parts:

  • the title of the grid
  • the introduction to the subject or start of a statement
  • the definition of the rating aspect
  • the hover box with additional information on the rating aspect.

All four elements can be changed by clicking on them. Do you want to use less than five questions per block? No problem! Just erase the words 'Example' or leave the definition and hover box blank. Although the stars are still visible in the editable version of your survey, they won't appear in your final survey (select Show preview to see a preview of your survey). In case you'd like to add an extra question to the question grid (with a max of 5). Just click on the Edit icon to the right of the question.

Open-ended question

Open-ended questions give the respondent the opportunity to give a comprehensive answer. You can choose to add one or two open-ended questions in one block. Prefer one instead of two? Just leave the second question blank and the respondent sees one big text block.

Yes/No questions

Like the Starred 'stars' grid, you can make a grid with questions that can only be answered with yes or no. If a respondent wants to provide you with additional feedback, he or she can click on the pen icon behind the question.


You can also ask the respondent for a scale rating! This scale is from 1 to 10 and your respondent is able to rate you on certain aspects. It's up to you what kind of questions you'll ask your respondents.

Net Promoter Score

This type of question measures the Net Promoter Score. It is possible to amend the text in the question. With NPS it's not possible to disconnect the follow-up question. Want to know more about NPS and how this score is calculated? Then click here.

Multiple Choice

A multiple-choice question is a type of question that provides respondents with multiple answer options. A multiple-choice grid consists of four parts:

  • the title of the grid
  • the question (to be added in the block description)
  • the multiple answers respondents can choose from
  • the mouse-over with additional information on the rating of each answer.

You can choose the number of answer choices you want to list (a minimum of 1 and maximum of 5 answer choices.) The default is 1. If you want to add an answer choice, you can do so by clicking on ‘Add question'. You also have the possibility to allow respondents to provide more than 1 answer. You can do so by clicking on the dropdown menu in the lower right corner of your multiple-choice question block.

Customer Effort Score

The CES question measures the Customer Effort Score, it focuses on the question: How much effort did you personally have to put forth to handle your request?. The Customer Effort Score is a good indicator for repeated purchases. By selecting one of the Starred emoticons (see image), the customer can easily specify how much effort it took.

Customer Effort Score (CES) 2.0

The CES 2 is the upgraded version of the initial Customer Effort Score. This question type also measures the effort a customer personally has to put forth. The question is however positively formulated and is based on a 7-point scale.